Allow our brand consultants to get to know you.
To identify the essence of your business, of who you are and exactly what you’re trying to do. Let us package it visually for consumption by a targeted audience. Then watch us reach, speak, listen and respond to that audience effectively.
Finally, experience the value we add to your business as we turn your audience into loyal brand ambassadors influencing others on your behalf.
Before tackling a rebranding project, it is vital that we (and you) understand exactly what we’re up against. Not just in terms of what your competition is doing, but also in terms of your target market’s ever-changing consumer behaviour, their preferred communication channels, changes in the economy and other trends and factors that may uniquely influence your audience. Each business is different, and each rebranding exercise highly circumstantial. As such, you’ll need a tailored approach to repositioning yourself in your specific market. ThoughtCapital’s brand consultants will – with your help – delve deep into your company’s specific situation, and guide you along the layered path to greater brand awareness, and ultimate business growth.
Whether you are rebranding an existing business or coming to us for help on your start-up’s visual language, when rolling out a fresh new look for your brand it is important to follow a detailed and tailored strategy, guided by the findings of your Brand Audit. Branding does not happen overnight: it is a carefully designed blueprint on how to communicate a crafted message to the correct audience. It takes planning to define how you will lead them to action in a respectful and transparent manner. Another part of the challenge is to do this without alienating your existing client base.
A Brand Workshop with your management teams will teach us all we need to know about your business. Understanding what you’re trying to achieve and the values with which you do this will go a long way in ensuring we create an appropriate visual personality for your business: one you and your teams can be proud of and your clients can relate to.
Having decided on the message and the channels through which we will be communicating to maximise our reach, the visual design process can start. Our brand consultants will work closely with our print and digital designers while they develop a fresh new identity for your business.
Having created and built your visual identity to this point, ThoughtCapital will be perfectly suited to look after and maintain your brand’s integrity going forward. Your audience will continue to be influenced by the changing world around them, and we will ensure that you remain relevant to them.
“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.” ~ Hans Hoffman
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