Before tackling a rebranding project, it is vital that we (and you) understand exactly what we’re up against. Not just in terms of what your competition is doing, but also in terms of your target market’s ever-changing consumer behaviour, their preferred communication channels, changes in the economy and other trends and factors that may uniquely influence your audience. Each business is different, and each rebranding exercise highly circumstantial. As such, you’ll need a tailored approach to repositioning yourself in your specific market. ThoughtCapital’s brand consultants will – with your help – delve deep into your company’s specific situation, and guide you along the layered path to greater brand awareness, and ultimate business growth.